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Adcounty Media India Limited IPO

AdCounty Media India Limited is a performance marketing and digital advertising company that offers customized ad solutions across global markets. Founded in 2017, the company provides services such as user acquisition, lead generation, programmatic advertising, and influencer marketing, using a combination of in-house technology platforms and data-driven strategies

DRHP

Min Investment

₹1,36,000

Lot Size

1,600 Shares

Price Range

₹85.0

Issue Size (₹ Cr.)

₹50.69

IPO Type

BSE SME

Key Metrics

Face Value

₹ 10

GMP

₹ 33.0

Subscription

0.23x

EPS

₹ 3.68

P/E Ratio

23.09 x

RoNW

40.87%

ROE

40.87%

Debt to Equity (₹ Cr.)

Timeline

IPO OpenToday

IPO Close01/07/2025Tuesday

Allotment02/07/2025Wednesday

Refund03/07/2025Thursday

Listing04/07/2025Friday

Strengths

Wide Global Footprint The company operates in over 15 countries, including strongholds in Asia, the Middle East, and Latin America. This international presence helps diversify risk and expand its advertising reach.
In-House Advertising Technology AdCounty has developed its own proprietary ad platforms, including a programmatic demand-side platform (DSP) and lead-generation tools. These enable customized, performance-driven campaigns.
Diverse Industry Coverage Serving sectors such as e-commerce, gaming, BFSI, and ed-tech, the company reduces dependency on any single industry and benefits from varied digital marketing demands.
Recognized for Innovation and Work Culture Awards like “Emerging Business of the Year” and Great Place to Work® certification reflect its commitment to both business growth and employee-centric practices.
Strong Financial Growth in a Digital Sector AdCounty has shown consistent revenue growth with solid profitability, highlighting its efficiency in scaling operations within the competitive digital advertising space.

Weaknesses

Intense Competitive Pressure The global AdTech space is highly crowded, with stiff competition from multinational giants and niche players, which can limit pricing power.
Tech Investment Demands Maintaining and updating proprietary platforms requires continuous investment in technology and talent, which could impact margins and cash flow.
Client Concentration Risk A significant share of revenue may come from a few major clients or verticals, making the company vulnerable if those sources scale back.
Regulatory Exposure Operating in multiple countries exposes the company to varying data privacy regulations, ad standards, and compliance requirements—complicating operations.
Dependence on Digital Ad Spend The business performance is closely tied to overall digital advertising budgets; economic slowdowns could lead clients to cut marketing spend.