Weaknesses

• Geographic Concentration Risk - The company's operations are currently focused in South India, which may limit its ability to tap into markets in other regions and diversify revenue streams.
• High Inventory Dependency - The jewellery business requires maintaining large inventories of gold and precious items, which can tie up capital and expose the company to price volatility.
• Vulnerability to Gold Price Fluctuations - Profit margins can be significantly impacted by fluctuations in gold prices, especially during periods of market instability or economic uncertainty.
• Limited Brand Recognition Nationally - While well known in regional markets, the company still lacks widespread national brand awareness compared to larger, established jewellery chains.
• Compliance and Regulatory Risks - The company operates in a highly regulated sector, requiring strict adherence to hallmarking, tax, and anti-money laundering regulations, which can increase compliance costs and risks.