🏢 Company Profile
Abram Food Limited is a Rajasthan-based food processing company that operates under the brand name “Kherliwala.” Founded in 2009, the company manufactures and sells a range of food products including pulses, flours, spices, edible oils, and cattle feed. Its production unit is located in Alwar, and the company serves markets across Rajasthan, Delhi-NCR, and Uttar Pradesh through a network of distributors.
🔧 Business Model
Abram Food Limited operates on a business-to-distributor model, sourcing raw materials from agricultural markets and processing them into consumer-ready products. It supplies both retail packs (ranging from 1 kg to 10 kg) and bulk packaging (up to 50 kg) to wholesale dealers and distributors. The company’s model focuses on consistent supply, regional market knowledge, and reliable distribution to achieve steady growth.
📦 Product Portfolio
- Pulses: Chana dal and other lentils
- Flours: Wheat flour (chakki atta), multigrain atta, besan (gram flour), maida, and sooji
- Spices: Turmeric powder, red chili powder, coriander powder, cumin
- Edible Oils: Mustard oil, soybean oil, sesame (til) oil
- Cattle Feed: Including various by-products from gram processing
- By-Products: Chana churi and chilka (bran and husk)
🌟 Features Across Products
- Naturally processed and preservative-free for health-conscious consumers
- Modern hygienic packaging to maintain freshness and increase shelf life
- Wide SKU range: Available in consumer and wholesale packaging
- In-house quality testing ensures high purity, flavor, and texture
- Brand identity under “Kherliwala” known for quality in regional markets
🎯 Objectives of the IPO
- To fund the purchase of machinery and equipment to scale up operations
- To provide working capital for raw material procurement and distribution expansion
- To support general corporate purposes, such as marketing, compliance, and branding
- To improve infrastructure for productivity and packaging efficiency
🔮 Future Outlook
The company plans to strengthen its supply chain, increase automation in production, and diversify its distribution base. By improving brand visibility and entering newer regional markets, Abram Food Limited aims to become a recognized name in India’s packaged food segment. Rising consumer demand for hygienic and branded staples is expected to further support its growth.
🧭 Vision and Leadership
The company is led by a team of professionals focused on delivering quality, affordability, and trust in everyday food products. With a strong emphasis on process efficiency, compliance, and customer satisfaction, Abram Food’s leadership team is committed to long-term, sustainable expansion across India’s growing FMCG sector.
📈 Market Positioning and Growth Prospects
Abram Food Limited is positioned as a value-driven regional FMCG player with a focus on staple food products. Its asset-light, process-driven model enables flexibility and scalability. With growing awareness of food safety and brand preference in tier-2 and tier-3 cities, the company is well placed to capture emerging market opportunities in the packaged food industry.prove margins by leveraging its integrated service model and strong execution record.
